NOTE: We have received feedback that Youtube almost always declines this request initially, referring to the channel not being part of the Partner Program (YPP). However, please don't respond to that message and be patient: Youtube will in most cases decide to grant you the update anyway after some time, automatically making you part of the YPP.
For an artist or small label, Youtube can be a bit obscure and chaotic. You upload your own content to your own channel(s) and sometimes, third parties use your content in their own uploads. Also, tracks you deliver through us will end up on Youtube as well.
Thus your content will spread out across multiple instances on Youtube, there is no single point of access to all of your content and it someties looks like monetization is not taking place everywhere it should.
Youtube Music: is a music streaming platform similar to Spotify, projected to become a large player in the field of DSPs.
Art Tracks: are your music tracks as being delivered by us to the Google Play Music store (as part of our overall digital distribution service), automatically synced with sister platform Youtube Music and made available on the wider Youtube VOD platform. They feature a still image of the artwork, instead of a video. An existing official music video for the same track, will automatically take the Art Track's place in the Topic, as long as it has been available (uploaded by you) on Youtube for five working days or longer.
Topics: are an aggregation "basket" for all of the Art Tracks by the artist and always has the artist's name followed by the localized version of the word "Topic". Topics are neither channels nor playlists, although they share similarities with both entities.
Are Art Tracks Monetized?
Yes. Art Tracks are an extension of the Youtube Music platform on the "normal" Youtube VOD platform and as such are monetized for each stream, either through ads or paid Premium user subscriptions.
Can I control my Art Tracks on my Topic?
No, since Art Tracks are not "your" content (even though it's your music), but Youtube Music's and Topics are not regular channels, you cannot manage and control them as you would your own uploads and channels. Neither can we.
An official Artist Channel can tie all of your music together.
Official Artist Channels on Youtube differ from regular channels in a number of key ways:
- Art Tracks, as delivered by us, will be automatically synced to your channel and become visible on it as your own releases.
- Your content will be automatically sorted by album/release.
- Playlists for your albums will be automatically generated.
- Your channel is officially verified as yours.
- You get a Music Note Badge next to your channel name.
- An official "About" tab/page, instead of a regular channel description
- Optional photo gallery on your About Page
- Organized video tab - Community Tab - Press Kit - Sell Tickets - No subscriber requirement
How to get your own official Artist Channel?
1. The official requirements:
- At least three of your tracks have been deliverd by us to Youtube (as Art Tracks).
- The channel is owned operated by you (as label or artist) and represents only a single artist or band.
- The channel has the full artist/band name within it.
- There have been zero Youtube policy violations on/strikes and warnings against this channel.
for more info on Youtube for Artists
2. Have an artist channel in the first place.
If you don't have a channel already, create one. Make sure that the channel has at least the artist's name in it. You don't have to upload any videos (although this helps). High viewing and subscriber numbers are not essential at all.
3. Apply for an upgrade to Official Artist Channel
- The request to upgrade the channel to an Official Artist Channel.
- Your own name.
- The email address (of the Google account) with which your channel is linked.
- The artist name (if different from your own).
- The label.
- The link (URL) to the existing artist channel.
- The Topic / Topic URL (where your Art Tracks are aggregated)
- URLs to three or more of the Art Tracks; for example a selection of the most successful tracks.
It is crucial that you also send this from the email address (of the Google account) with which your channel is linked/set up.
Keep it businesslike but friendly.
Give it some time before expecting a response. If you receive a positive answer, it can then take a while before everything is synchronized and all officially delivered content becomes visible.