Release Order Of Albums And Accompanying Singles
In the pre-digital era it was common for one or more singles to be released and promoted before the full album's release, and although this way of releasing music fell out of favour in recent years where everything was released at the same time, it has recently been making a comeback with the streaming platforms.
There are several reasons to stagger the release of your album:
- Almost no listener searches for a specific album (only 10% of the streams come from an album search). Most of the streams, and thus income, come from playlists. Often, only one track of an album is placed on a playlist.
- You can only pitch one track from an album, bring it to the attention of curators. By first releasing a number of singles, you can pitch multiple tracks from the same album over time.
- If you release a single first, you can edit your artist profile and prepare it for the album release.
- It is also no problem to release multiple singles, followed by an album, in the sense of duplicate tracks. The streaming service links statistics of the single releases to the same tracks on the final album.
If you use this method, it is not necessary to take a single offline after an album release, but if you want to, for whatever reason, wait at least until 7 days after the album's release before taking down the single, so that the track's playlist placements and statistics are preserved (these will be linked to the same track on the album within those 7 days).
NOTE: If you release an album containing tracks by four or more different artists (“various artists”), it is not possible for us to pitch tracks from this album for playlist placement. This can only take place by/from the profile of the artist involved.
Some additional tips:
- It is important to know that we can only pitch one track per artist at a time. Only after the release date of the single containing this track, is it possible to pitch the next track of the next single or album release.
- To be eligible for playlist placement, a pitch must be made at least a week before the release date.
- For the same reason, a release will only be visible in the Release Radar for your followers if it has been delivered with a release date of at least one week in the future. Otherwise, it will not be visible in the Release Radar until a week after the release date.
- The best day for a release is Friday. In practice, it is therefore wise to keep at least two weeks between releases so that optimal use can be made of all promotional opportunities!
Article ID: 102, Created: 1/21/2021 at 5:18 PM, Modified: Yesterday at 7:08 PM